
Introduction
Luxury cars may ooze prestige, but they often come with a hidden price: depreciation. While they offer elite comfort, refined performance, and jaw-dropping features, not all luxury vehicles retain their value over time. Some drop like a stone the moment they leave the dealership.
But not all is lost. If you’re looking to buy a luxury car that won’t turn into a financial sinkhole, this guide will highlight the best luxury cars that hold their value, giving you the power to drive smart and stylish—without watching your investment evaporate.
Why Resale Value Matters in Luxury Cars
The moment a new car is driven off the lot, it starts to lose value. For luxury vehicles, that decline can be dramatic. However, choosing a car with high resale value means:
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Better long-term ROI
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Lower total cost of ownership
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More leverage for trade-ins or private sales
In essence, buying a luxury car that holds its value helps protect your wallet while letting you indulge in the finer things.
What Makes a Luxury Car Hold Its Value?
Not all luxury cars are created equal. Factors influencing strong resale value include:
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Brand reputation for reliability
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Cost-effective maintenance
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Limited production runs
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Fuel economy or EV efficiency
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Timeless styling and tech updates
So, while a flashy badge might catch eyes, it’s these underlying traits that ensure lasting value.
Depreciation: The Silent Cost of Luxury
Let’s get real—luxury vehicles can lose up to 60% of their value in 5 years. Depreciation varies by brand, model, and even region. But some cars, especially those with lower maintenance costs or strong demand in the used market, outperform others dramatically.
The Top Luxury Brands Known for Value Retention
Here’s how the major players stack up:
Brand | Average 5-Year Value Retention |
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Lexus | 63% |
Porsche | 61% |
Acura | 58% |
Tesla | 57% |
BMW | 50% |
Mercedes-Benz | 48% |
Audi | 45% |
Jaguar | 39% |
Lexus and Porsche routinely top the charts, combining durability with desirability.
Best Compact Luxury Cars That Hold Value
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Acura ILX: Affordable entry into the luxury world with great resale.
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Audi A3: Sporty, efficient, and holds its own surprisingly well.
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BMW 2 Series: Fun to drive, especially in coupe or Gran Coupe form.
Compact cars lose value slower due to broader buyer interest and affordability.
Best Midsize Luxury Cars That Hold Value
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Lexus ES: A quiet, smooth ride and legendary reliability.
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BMW 5 Series: One of the better German performers in value retention.
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Genesis G80: Rising star with top-tier design at a lower price point.
Midsize sedans tend to balance performance, comfort, and practicality.
Best Full-Size Luxury Cars That Hold Value
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Genesis G90: Underappreciated and underpriced for its features.
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Lexus LS: Consistent top-tier in build and durability.
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Mercedes S-Class: High-tech flagship, though depreciation hits hard after 5 years.
Buyers seeking comfort and executive luxury find value in flagship sedans—especially used.
Best Luxury SUVs with Strong Resale Value
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Lexus RX: Always a resale champ, thanks to its reliability.
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Porsche Macan: Sporty SUV with strong brand cachet.
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Acura MDX: Tech-packed and family-friendly, with solid resale.
Luxury SUVs outperform sedans in the resale game due to higher demand and versatility.
Best Luxury Electric Vehicles That Hold Value
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Tesla Model S: Despite rapid innovation, older Teslas still sell well.
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Audi e-tron: A stable, mature EV alternative.
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Lucid Air: New on the scene, but showing promising retention thanks to hype and quality.
EVs are retaining more value than expected, particularly from premium brands.
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Best Luxury Sports Cars That Don’t Tank in Value
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Porsche 911: A unicorn in the depreciation world—often appreciates in value.
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Chevrolet Corvette (C8): Technically a supercar, still under $70k, and retains over 65% value in 5 years.
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BMW M4: High-performance with strong resale, especially manual versions.
These cars benefit from enthusiast demand, limited production, and timeless appeal.
CPO Luxury Cars: Value on a Budget
Buying Certified Pre-Owned (CPO) luxury vehicles can be the sweet spot between new and used:
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Factory warranty extensions
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Thorough multi-point inspections
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Lower upfront cost with slower future depreciation
Brands like Lexus, Acura, and Audi offer standout CPO programs.
Luxury Sedans vs. SUVs: Which Holds Value Better?
In general, SUVs hold their value better than sedans in the luxury market:
Segment | Average 5-Year Depreciation |
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Luxury Sedans | 58% |
Luxury SUVs | 47% |
Buyers prefer the versatility, space, and perceived utility of SUVs, making them a safer bet for value-conscious buyers.
Top 3-Year Resale Value Winners
According to Kelley Blue Book and iSeeCars:
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Lexus RX: 69.5% resale value after 3 years
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Porsche 911: 73.2% resale value
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Tesla Model 3: 69.9% resale value
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Acura RDX: 66.8% resale value
Buying these models new and selling them after 3 years often yields surprisingly strong returns.
Top 5-Year Resale Value Winners
After 5 years, these cars still stand tall:
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Lexus GX: 58.2%
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Toyota Land Cruiser (luxury adjacent): 57.8%
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Porsche Macan: 54.5%
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Lexus RX: 53.9%
Vehicles with off-road capability, low maintenance, and strong demand dominate.
Comparing Depreciation by Luxury Segment
Segment | 3-Year Depreciation | 5-Year Depreciation |
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Compact Luxury | 29% | 49% |
Midsize Luxury | 34% | 55% |
Full-Size Luxury | 38% | 62% |
Luxury SUV | 25% | 47% |
Luxury Sports | 24% | 43% |
Choose wisely depending on how long you plan to keep the vehicle.
The Role of Maintenance in Value Retention
Keeping your car in mint condition pays off. Factors that boost resale:
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Documented dealer maintenance
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Low mileage
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No accident history
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Regular detailing and interior care
A clean CARFAX and shiny finish can fetch thousands more during resale.
Luxury Car Features That Boost Resale Value
Some options depreciate better than others. Here’s what adds value:
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All-Wheel Drive (AWD)
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Navigation systems
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Heated/cooled seats
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Blind-spot monitoring and adaptive cruise
Conversely, overly custom features like rare colors or one-off interior trims may hurt resale.
Color and Trim: Surprising Factors in Resale
When it comes to color:
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Best for Resale: White, black, gray, silver
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Worst for Resale: Purple, orange, bright green
Classic interior trims (black, tan) also fare better than flashy options like red or blue.
The Impact of Mileage on Luxury Car Value
Mileage is a key factor in depreciation:
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Below 10,000 miles/year is ideal
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High-mileage luxury cars (100k+) often face steep value drops—even if maintained well
If you drive frequently, consider leasing or buying a CPO instead.
Leasing vs. Buying: Which Retains More Value?
Leasing benefits:
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No concern for resale
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Always driving new
Buying benefits:
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Long-term ownership costs less
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Equity at resale
For value-conscious buyers, leasing high-depreciation models and buying low-depreciation ones (like Lexus or Porsche) makes the most sense.
How to Resell a Luxury Car for Maximum Value
Want top dollar? Follow these tips:
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Detail it professionally
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Sell private party instead of trading in
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List on premium platforms: Autotrader, Cars.com, CarGurus
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Time the sale before major redesigns or high-mileage milestones
Why Lexus Dominates Value Retention Rankings
Lexus stays on top for a few simple reasons:
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Exceptional reliability
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Affordable maintenance
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Strong demand in both new and used markets
Lexus is the gold standard in owning luxury without breaking the bank.
Porsche’s Secret to Holding Value
From the 911 to the Macan, Porsche holds value because of:
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Performance heritage
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Strong enthusiast community
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Limited production models
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Timeless styling
Resale prices remain high—especially for manual and special-edition trims.
Are German Cars Bad for Resale?
Not necessarily. While BMW and Mercedes often see steep depreciation, it depends on:
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Model (M models fare better)
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Maintenance history
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Mileage
A well-maintained German car with reasonable miles can still command solid resale value.
When to Sell Your Luxury Car for Best Return
Ideal timeframes:
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Before the 50,000-mile mark
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After 2–3 years (to beat heavier depreciation)
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Before a redesign or facelift model is released
Timing is everything—watch market demand and seasonality.
Tools to Track Luxury Car Depreciation
Use these tools to project future resale value:
These can help you avoid nasty surprises down the road.
Best Luxury Cars That Hold Value in 2025
Looking ahead, these models show strong 2025 resale predictions:
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Lexus GX 550
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Porsche Macan EV
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Tesla Model Y
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Genesis GV80
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Acura TLX Type S
Each offers a combination of performance, reliability, and future-proofing.
Conclusion
Buying luxury doesn’t have to mean burning money. With smart research and a value-focused approach, you can enjoy the perks of premium driving without paying the price of steep depreciation.
Whether it’s a Lexus RX for family adventures or a Porsche 911 for weekend thrills, the key is understanding which luxury cars hold their value—and why.